The household graph

Every journey starts at home.

Haliom shows who really comes to a place: where they live, what kind of home, and where else they go. Built on the address, not the cookie.

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Why it holds up

Cookies come and go. The address doesn't.

01

Anchored to the home

Every household hangs off a real address and building, so the graph survives every change in the ad ecosystem.

02

Real behaviour

Where people shop, work, eat and travel, observed rather than modelled. How a household actually lives, not what it clicks.

03

The home itself

Property type, size and tenure separate the house from the unit next door, so personas reflect the household, not the suburb average.

The platform

Click any place. Get five answers.

Who comesVisitors and households: customers, staff and residents.
Where they liveThe true catchment, from where visitors sleep.
Who they arePersonas built from the home, behaviour and census.
Where else they goCompetitors, complementary venues and the trips between.
WhenDays, hours and dwell time: the rhythm of a place.
The Haliom map showing individual buildings coloured by visitor numbers
Use cases

One graph. Three ways to use it.

Retail and property

Catchments, visitor profiles and competitor overlap for stores, centres and venues. Plan sites, set tenant mix and reach the households that already come.

TV and media

Household audiences for connected TV, and closed-loop measurement: the household saw the ad, then visited the store. Matched in a clean room, with no raw data shared.

Investigations and public safety

Movement patterns around incidents and places of interest, for authorised users under lawful process. Every query carries a case reference and is audited.

Already at national scale.

15Mmobile devices
13Mhashed email addresses
12.8Mbuildings mapped across Australia
16personas, built from the home outward

And lots more.

Privacy

Built in, not bolted on.

Licensed, consented data

Location data from licensed suppliers, used within the terms it was collected under.

Identifiers hashed on arrival

IP addresses are one-way hashed the moment they are read. Raw identifiers are never stored.

Aggregates for customers

Customers see grouped counts with minimum thresholds, never individual homes. Sensitive places are excluded.

Clean rooms and audit

Partner matching happens in clean rooms. Every sensitive query is logged with who ran it and why.

See your places through Haliom.

Name a venue, centre or region and we'll show you who it really serves.

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